we gave London a taste of the Levante lifestyle

Levante takeover – Maserati


Connecting with
a new generation
of luxury consumers

With the introduction of Levante, Maserati set out to reach a young, high-spending audience with experiences that would get people talking.


TAKEOVER: an invitation to assume control

Levante Takeover was an immersive experience that expressed the spirit of Levante through food, drink, music and storytelling.     

We took over an underground carpark in central London and gave it a Levante Luxury transformation.

And we invited a crowd that was ready to try a new breed of SUV.


The Maserati Menu

Food from London’s Italian trailblazing chef Francesco Mazzei, chef patron of London’s Sartoria and Radici, created a bespoke menu inspired by the Italian countryside.

Scotch+Limon meets Simone Caporale

Award-winning drinks company Scotch+Limon, in collaboration with inventive Italian barman Simone Caporale, created a Levante-inspired cocktail menu and live drinks theatre show.

The Italian Immersion

Influential Stories
The Takeover gallery presented pioneering people offering a perspective on the Levante Lifestyle via Maserati’s Instagram.


Soulful Sounds
Musicians with distinctive and soulful voices were invited to perform during the evening.



Tallia Storm

Dan Skelton

Anthony Watson

Olgun Cordal

Ella Catliff

Alex Stead

Francessco Mazzei

Pooja Parulekar

Alan Brutenic

Richard Mitchelson

Abbie Eaton

Tun Shi Chang

Lonan O'Herlihy

Conlon & Mode

Dapper Chapper

Josh Cowan

Darryll Jones

Experiencing Levante

Guests could also explore two static Levantes, guided by expert hosts, and enjoy a sound experience from Maserati’s Levante audio partners Bowers and Wilkins.